The Man Who Saved the SL-1200 Turntable (Interview with Moni Daniel)
Q: Please tell me about yourself, i.e. location, occupation, musical interest etc.
A: My name is Moni Daniel, I am 35 years old and I live in Israel. I am married with two lovely children and I work as a system administrator. Being a DJ is really more like a hobby. I enjoy electronic music such as, Trance, Progressive House, and Psytrance. I also enjoy 90s Euro dance and 80s Italo disco 😉
Q: Do you still own a pair of Technics SL-1200? If so, how often do you use them?
A: I do have a pair of Technics SL-1210 MK2 and I use them almost every single day!
Q: It can be quite difficult to encourage people to sign petitions. The SL-1200 series of turntables are extremely popular, but it must have been very challenging to get people to join your cause. Were you surprised that your petition amassed well over 27,000 signatures?
A: It was very challenging at first, but I used social media and direct correspondences to help spread the word. I utilized various Facebook pages, sent messages to music magazines and of course I contacted Panasonic directly. In April of 2014 I got the push I needed, when the petition was mentioned in Mixmag, Beatport and DJMag. After that, it started showing up all over the Internet and both the ‘change.org’(here) and Facebook (here) petition pages started to gain more and more supporters.
Q: What sort of feedback have you received regarding your petition?
A: Both good and bad. There were many optimistic people giving me encouragement, while the pessimistic people would tell me it will never happen, the 1200s are dead and Panasonic will never re-release the SL-1200. Well, glad they were wrong about it 😉
Q: Have you been contacted by a representative from Panasonic in regards to your petition?
A: I Emailed Panasonic on a regular basis and chatted online with representatives every now and then to check if there were any new developments. And yes, most of the time the answer was no. Eventually, the petition was mailed directly to Technics head Michiko Ogawa in japan. After a few months I got an answer that Technics listens to the public and takes their feedback very serious. I think the petition got their attention and they understood how the general public feels about the product re-launch.
Q: Do you think the announcement by Panasonic at the Consumer Electronics Show (CES) is directly related to your petition? Or could it be financially motivated, because other turntable manufactures such as Pioneer and Reloop have been filling the void in the DJ market?
A: I don’t know if its directly related, but I’m 100 percent sure the petition was a part of it. Judging from the amount of people who signed the petition, Technics saw the high demand for the SL-1200 and decided to put it back on the market.
Q: Has the huge response to your petition inspired other aspects of your life?
A: Sure, the response was so huge it just inspired me to teach my own kids that anything is possible when you just believe in something with all your heart. Don’t ever give up!
Q: Analog vs. Digital?
A: I must admit in 2011 I gave in to digital and bought a DJ controller and as a result I put my vinyl aside. Not long after that, I sold my pair of 1210s and after a year or so I realized the mistake I made. Digital really didn’t do anything for me, but I just went with the flow. I went to buy new turntables and I was shocked by how lame the market for turntables was. Reloop, Audio Technica and even Pioneer. I didn’t like any of those options as they felt cheap, and nothing like the 1210s I had. Without any other options I got a pair of second hand 1210s and from then on, its been vinyl only. Analog is the way for me. Adding to your last question. After I bought a second hand pair of 1210s, I decided to create the petition because we need quality turntables to play our vinyl. All of those other turntable options at that time weren’t considered top quality, so the petition was a must and really was the right thing to do!
- Don’t sweat the Technics (CES 2016) New SL-1200GAE
- Pegasus 303 Mix Episode 111 – Sergio Argüero (Deep House)